Succeeding at Costco & the Club Channel [webinar]

What’s the best time and strategy to approach Costco? As an emerging brand, how do you stand out and succeed in the club channel? Today’s shrewd buyers and savvy consumers demand elevated, unheard of product experiences. Join us as industry veteran Jeremy Smith shares tips and best practices in this ever-evolving retailer. This webinar covers: ...

How Not to Get Fooled by a Low Interest Rate

At CircleUp, I’ve spoken to thousands of entrepreneurs and founders who are navigating the stressful process of raising capital for their businesses. Many of the early-stage consumer companies that we’re on the phone with everyday are under intense pressure to review multiple term sheets so they can access capital quickly and efficiently for their businesses, ...

Why We Invested in Kosås

We are excited to announce our investment in Kosås. Founded by Sheena Yaitanes and based in Los Angeles, Kosås is a botanically-enriched, high-performance line of color cosmetics. Kosås is inspired by natural beauty and aims to offer women unmatched formulations with universal appeal. There are an overwhelming number of beauty products on the market, and ...

Company Vision: What it is and why it matters

“To fly what others only imagine.” Woah. This is the vision statement of NASA’s Armstrong Flight Research Center and it’s pretty awesome. It informs and inspires at the same time and I think it serves as a great example of what an effective vision can be. NASA hit the nail on the head, but it’s ...

Entity Resolution – The Foundation of Helio

By Raquel Rodriguez & Ryan Munro – Machine Learning Engineers  Since inception, CircleUp has taken on a meaty technical challenge that we call entity resolution – sounds boring right? It’s not. Entity resolution is the process of distinguishing between unique brands or “entities” and accurately assigning data from dispersed sources to each brand. But the ...

What is a Chief of Staff Anyway? Part I

The title “Chief of Staff” connotes some combination of DC politics, Supreme Leader Snoke (Star Wars reference), and the Minions. It goes without saying that at a San Francisco fintech company, the role looks very different. I’ve been in the Chief of Staff role at CircleUp for just two months now, and I’ve already been ...

You’re Wrong. Private Investing Will be Disrupted

Here is the typical series of events when it comes to disruptive innovation: Incumbent ignores threat of disruption Eventually admits that disruption is a risk Doubles down on the most profitable business activities Points to small internal projects as proof of internal innovation Gets nervous and throws money at a hodgepodge of efforts, hoping that ...

What I’d do differently if I were the CEO of Kellogg’s

The world of consumer goods is changing at a breakneck speed. This isn’t a shocking revelation to anyone who’s worked in or around the sector. Consumer tastes are becoming more and more fragmented and big incumbents continue to lose market share to upstart brands. It’s often difficult for these incumbents to figure out how to ...

Food Trends to Watch in the Year Ahead – as Identified by Machine Learning

How do you identify which food trends will take off in the year ahead?  For many retailers, big consumer companies, and investors, trade shows like Expo West and Fancy Food serve as the best way to discover new products and get a sense for what could be breakout consumer trends. While shows like these certainly ...

Shared Ingredients in Common Household Products [Infographic]

In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis. Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household ...