Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

Congratulations, Liquid I.V.!

It was announced today that Liquid I.V., a leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We are incredibly proud to have partnered with Founder & CEO Brandin Cohen over the last two years, as he and his team have built a brand that deeply resonates with consumers ...

CircleUp’s Mission, Vision & Strategy

Navigating the private markets today is the equivalent of hailing a cab during rush hour or finding a newly released movie at a nearby Blockbuster — ten years ago. Before technology intervened, you had to be in the right place at the right time. Decision-making in the private markets is just as circumstantial: it is ...

Why Los Sundays is the spirits brand of 2021!

Today, we are excited to announce our investment in Los Sundays Tequila, a premium tequila company building a brand that targets the modern millennial, focusing on engaging consumers both on-premise, in-stores and online.  Founders Mitchell Hayes and Oliver Williams alongside their all female marketing team of co-founders have done an exemplary job building a unique, ...

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among  the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...

Why We Invested in Serenity Kids: Fastest Growing Baby & Toddler Foods Brand

It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for at CircleUp Growth Partners. We found exactly those characteristics with Joe and Serenity Carr at ...

Why We Invested in GEM

We’re excited to announce our partnership with GEM. GEM is a consumer life science company making daily bites made of real foods designed to improve whole body health. Founder Sara Cullen started with a simple premise that food is medicine. After selling over 8 million bites since launch and growing 400% last year, we are ...

Our Investment in Rowdy Energy: Leading the Clean Energy Revolution

Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners. ...

Why I Joined CircleUp

I listen to podcasts for all sorts of reasons—market updates, entertainment, and relaxation. Last year, my husband sent me an Invest Like the Best episode about a company that is transforming private investing through technology. He knew I’ve thought for years that this sort of change is long overdue in the industry. Neither of us ...

Announcing Our Investment in IQBAR: Why We are Investing in Brain Health.

CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer.  After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that ...

Announcing Our Investment in Partake Foods: Here’s Why We Invested in an Allergy Friendly Cookie Company

We’re thrilled to announce CircleUp Growth Partners’ investment in Partake Foods, a modern snacking platform that leads with allergy friendly products. Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all. “At Partake, our goal is to produce super delicious ...