Adaptogens, non-toxic plants that are believed to alleviate stressors, have seen a rise within food, beverage and beauty products as consumers become increasingly aware of the benefits of natural wellness. Above, we can see the growth trend in brands we ...
We are excited to introduce “Helio Highlights” – our new series of CPG insights from our proprietary data platform, Helio. As we find interesting data in Helio, we want to share some quick insights to benefit the broader CPG community ...
On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty ...
A quant’s journey in the private markets After a career spent applying systematic and data driven techniques to investing in the public markets, I am now on a path to do the same in the private markets. The time is ...
Adaptogens, non-toxic plants that are believed to alleviate stressors, have seen a rise within food, beverage and beauty products as consumers become increasingly aware of the benefits of natural wellness. Above, we can see the growth trend in brands we found in Helio that use adaptogens in their products. As a result of the growth ...
We are excited to introduce “Helio Highlights” – our new series of CPG insights from our proprietary data platform, Helio. As we find interesting data in Helio, we want to share some quick insights to benefit the broader CPG community of founders, investors and retailers. We hope you enjoy the series, share the content and ...
On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on ...
A quant’s journey in the private markets After a career spent applying systematic and data driven techniques to investing in the public markets, I am now on a path to do the same in the private markets. The time is now for quantitative investing to begin, in earnest, the disruption of the private markets. The ...
Ten years into a bull market and with news of an inverted yield curve, it is only natural for investors to ask about the performance of specific asset classes during a downturn. Below is the answer for the asset class we focus on – emerging consumer packaged goods (CPG). For context, CircleUp takes a data ...
To help women thrive. That’s the mission of Peach, a direct sales, lifestyle apparel brand focused specifically on contemporary athleisure and it’s a big part of the reason that CircleUp Growth Partners made an investment in the business. We are thrilled to welcome Janet Kraus (CEO), Derek Ohly (COO) and the entire Peach team to ...
We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market. CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...
There’s a lot of confusion today about what “better-for-you” means. Is it low carb? High protein? Low calorie? Low sugar? Grain-free? And, the question of “does it taste good?” is often an afterthought. It’s not easy to come across a product that has a quantifiably better nutrition profile and is known for its taste. When ...
“Backtest” and “private markets” are not often used in the same sentence. CircleUp is changing that by building the first ever systematic VC fund in the private markets and utilizing backtests to validate the approach. In short, this means that we rigorously test the investment strategy using historical data in a way that has never ...
For entrepreneurs focused on the direct-to-consumer (D2C) channel, there has never been a better time to accelerate sales growth by using credit wisely. But with a number of new entrants popping up that offer all types of creative financing solutions, it’s worth hitting pause to demystify credit financing and call out some of the common ...
