A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond ...
Today, we are excited to announce our investment in Los Sundays Tequila, a premium tequila company building a brand that targets the modern millennial, focusing on engaging consumers both on-premise, in-stores and online. Founders Mitchell Hayes and Oliver Williams alongside ...
Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among the self-aware, animal ethicist ...
It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for ...
Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...
A Helio-powered dive into the financial performance and customer feedback for B Corp certified brands.
A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...
A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...
It was announced today that Liquid I.V., a leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We are incredibly proud to have partnered with Founder & CEO Brandin Cohen over the last two years, as he and his team have built a brand that deeply resonates with consumers ...
Navigating the private markets today is the equivalent of hailing a cab during rush hour or finding a newly released movie at a nearby Blockbuster — ten years ago. Before technology intervened, you had to be in the right place at the right time. Decision-making in the private markets is just as circumstantial: it is ...
Today, we are excited to announce our investment in Los Sundays Tequila, a premium tequila company building a brand that targets the modern millennial, focusing on engaging consumers both on-premise, in-stores and online. Founders Mitchell Hayes and Oliver Williams alongside their all female marketing team of co-founders have done an exemplary job building a unique, ...
Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...
It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for at CircleUp Growth Partners. We found exactly those characteristics with Joe and Serenity Carr at ...
We’re excited to announce our partnership with GEM. GEM is a consumer life science company making daily bites made of real foods designed to improve whole body health. Founder Sara Cullen started with a simple premise that food is medicine. After selling over 8 million bites since launch and growing 400% last year, we are ...
Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners. ...
I listen to podcasts for all sorts of reasons—market updates, entertainment, and relaxation. Last year, my husband sent me an Invest Like the Best episode about a company that is transforming private investing through technology. He knew I’ve thought for years that this sort of change is long overdue in the industry. Neither of us ...
