Congratulations, Liquid I.V.!

It was announced today that Liquid I.V., a leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We are incredibly proud to have partnered with Founder & CEO Brandin Cohen over the last two years, as he and his team have built a brand that deeply resonates with consumers ...

CircleUp’s Mission, Vision & Strategy

Navigating the private markets today is the equivalent of hailing a cab during rush hour or finding a newly released movie at a nearby Blockbuster — ten years ago. Before technology intervened, you had to be in the right place at the right time. Decision-making in the private markets is just as circumstantial: it is ...

Why I Joined CircleUp

It had been nearly a year since I’d heard from my dear friend, Suzanna Silva Newsom, when she called in July with serendipitous news. Suzy explained that her company, Good Dirt—a fast-growing sustainable garden product brand based in North Carolina—had been approached by a tech-driven investment platform that wanted to discuss her financing needs. I ...

Why We Invested in Art of Sport

CircleUp Growth Partners is proud to welcome Art of Sport (AOS) as our 22nd portfolio company. AOS is a complete line of daily essential body and skincare products powered by natural botanicals and clean ingredients. Co-Founder and CEO Matthias Metterich and his team have brought truly game changing personal care products to market and wrapped ...

Why We Invested in Partake Brewing

We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer. While our team first met Ted a few ...

Helio Found Liquid I.V. in 2017, What Does The Data Say in 2020?

It was announced today that Liquid I.V., the leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We’re extremely excited to congratulate Brandin and team on the company they have built. Liquid I.V. is a standout brand in CircleUp Growth Partners’ portfolio and a great example of how we ...

Debundling Private Investing

Private investing is an extremely attractive industry: it has high margins (~40-60%), recurring cash flows (management fees are paid upfront), and predictable costs (overhead is relatively fixed) (1). It’s also a massive industry, with over $6.5T in private market AUM globally ($4.5T for private equity and debt alone). And it’s growing — AUM for private ...

Helio Insights: Impact of COVID-19 on Consumer Packaged Goods (CPG)

The coronavirus (COVID-19) pandemic is having a significant impact on businesses across the globe, including consumer packaged goods (CPG). At CircleUp, we are closely tracking developments in our industry using data from our machine-learning platform, Helio, to better understand the resulting changes in consumer behavior across categories, brands, channels and retailers in the United States. ...

Welcome Koia – Here’s to a Plant-Based Future!

Our team first met Chris Hunter in 2017, early in his journey in making Koia the leading plant-based beverage company in the United States. His story is an inspiring one – from founding Four Loko at the age of 25 to selling Not Your Father’s Root Beer to Pabst to becoming a spokesperson for a ...

Enter Corona: Emerging CPG, Pandemic, and Recession

The longest period of economic expansion in modern US history has just come to a crashing end, courtesy of the COVID-19 virus and a price war in the global oil markets. The global economy is seemingly grinding to a halt as more and more of the world is now adjusting to “shelter-in-place” mandates from governmental ...