Amazon amplifies innovative products with Amazon Launchpad

CircleUp is proud to team up with Amazon for Amazon Launchpad, a recently launched, curated selection of “unexpected and fresh new products”.

At launch, almost 40 CircleUp companies are featured on Amazon Launchpad, including NOMADSuperEats, and Whole Life Pet to name a few.

We think this will be tremendously helpful for entrepreneurs on CircleUp. In addition to plugging into one of the largest ecommerce platforms on earth, companies get:

  • A dedicated team support team and powerful digital tools to help brands tell their unique stories
  • Instant, global distribution as Amazon Launchpad is available on 10 of its international portals at launch
  • Massively scaled fulfillment capabilities

Small brands are gobbling up market share from large brands in nearly every major consumer and retail category. Millennials are voting with their wallets and opting for small, specialized and mission-driven brands, igniting a rapid transformation in consumer markets. Between 2009 and 2013 alone, big brands lost $14 billion in sales to small brands.

Consumer markets account for 20% of the U.S. economy, and we are seeing a dramatic shift. We call it the Personalization of Consumer… and believe it’s just getting started. And we’re proud to work with Amazon Launchpad to empower the entrepreneurs that will change the way we live our lives.

Note: CircleUp announced a similar partnership with eBay in December 2014.

If you’re interested in partnering with CircleUp, please drop us a line.

If you’re interested in raising capital or finding out more how CircleUp can help grow your consumer or retail company, you can learn more here or email with specific questions.

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Founded in 2009, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape. Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit:

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