Shared Ingredients in Common Household Products [Infographic]

In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis. Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household products.  We analyzed 27,000 products from 6 different categories to determine the top ingredients these products have in common (we’re looking at the presence of an ingredient here, not the amount of that ingredient). Citric acid is the most common ingredient in the analysis and is frequently found in 5 of the 6 products we looked at.

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Founded in 2009, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape. Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit:

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