Founded in 2009, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape. Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit: www.circleup.com.
Rory is a founder and COO of CircleUp. He has supported entrepreneurs nearly all his career, most recently as Director of Investments at Humanity United, part of the Omidyar family enterprises. At Humanity United, he invested in small businesses and social enterprises to stimulate job creation and promote stability in fragile economies. He began his career at a startup providing financial training to small businesses in Cape Town, South Africa.