Aditi Dash

All posts by Aditi Dash

Welcome Cali’flour Foods –– the better-for-you and grain-free pizza

There’s a lot of confusion today about what “better-for-you” means. Is it low carb? High protein? Low calorie? Low sugar? Grain-free? And, the question of “does it taste good?” is often an afterthought. It’s not easy to come across a product that has a quantifiably better nutrition profile and is known for its taste. When ...

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According to ...

Why I Joined CircleUp- From Working at a Consumer Startup to Investing in Them

“Do consumer products really matter?” A friend asked me this question after I shared the details of my new role at CircleUp Growth Partners, where I’m part of a small team that invests in high-growth consumer brands. It’s a good question – one I’ve heard (and even asked) before. In answering it, I thought about ...