All posts by CircleUp

Founded in 2009, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape. Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit: www.circleup.com.

Founder Feature: Paul Voge, CEO & Co-Founder of Aura Bora

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is part of a series we have created to help amplify the voices of our diverse community of entrepreneurs. CircleUp ...

Entrepreneur Day 2021: 15 books and podcasts consumer brand entrepreneurs love

Happy National Entrepreneur Day! It’s a day to celebrate the innovators and idea makers. At CircleUp, our Inner Circle is a community for consumer brand entrepreneurs to learn, grow, and connect. A common interest among our consumer brand founders is the important role that books and podcasts have played in their evolution as entrepreneurs. Below ...

Founder Feature: Flex Co. Founder Lauren Schulte Wang on Choosing Love Over Fear

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is the first in a series we have created to help amplify the voices of our diverse community of entrepreneurs. ...

Why We Are Investing Three Spirit – Putting Some Spirit in Non-alcoholic Spirits

The non-alcoholic spirit market has been growing rapidly, but leading brands lack imagination and spirit. They mostly mimic the taste of and appearance of alcohol, with varying degrees of success. They emphasize what they are taking out of a drink rather than what they are putting into one. Meeta Gournay, Tatiana Mercer, and Dash Lilley, ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

CircleUp25: Announcing the 2019 Winners

We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market.  CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...

Who are the most innovative consumer brands of 2019?

Announcing the call for nominations for the seventh annual CircleUp25

Webinar Recap: Why Flexible Working Capital Could Be The Right Solution For Your Brand

CircleUp Credit Advisors (CCA) has financed a portfolio of over 100 emerging CPG brands and extended $150M+ in credit since launching in mid-2017. We lend to all types of consumer brands using innovative credit products, second-to-none consumer industry expertise, and friendly terms to make the process easy. Earlier this week, we hosted a webinar on ...

The Helio Platform + Gartner’s Data Sophistication Journey

CircleUp’s primary asset is Helio, a collection of data and algorithms, on top of which there are business applications. Today those applications are equity and credit funds that invest directly into early-stage CPG brands. Helio finds, classifies, and evaluates CPG companies on a set of dimensions calibrated for success outcomes. Through years of facilitating investments, ...

Fast Company Names CircleUp One of the Most Innovative Companies of 2019

Fast Company recently announced the 2019 Most Innovative Companies list, and we are excited to share that CircleUp was named #3 Most Innovative Data Science Company. CircleUp is included alongside the likes of Lineage Logistics, Orbital Insights, and Hopper, who are all taking a data-driven approach to solve unique global problems. It’s an honor to ...