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All posts by CircleUp

On a mission to help entrepreneurs thrive, CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. Learn how at www.circleup.com/helio

Who are the most innovative consumer brands of 2019?

Announcing the call for nominations for the seventh annual CircleUp25

Webinar Recap: Why Flexible Working Capital Could Be The Right Solution For Your Brand

CircleUp Credit Advisors (CCA) has financed a portfolio of over 100 emerging CPG brands and extended $150M+ in credit since launching in mid-2017. We lend to all types of consumer brands using innovative credit products, second-to-none consumer industry expertise, and friendly terms to make the process easy. Earlier this week, we hosted a webinar on ...

The Helio Platform + Gartner’s Data Sophistication Journey

CircleUp’s primary asset is Helio, a collection of data and algorithms, on top of which there are business applications. Today those applications are equity and credit funds that invest directly into early-stage CPG brands. Helio finds, classifies, and evaluates CPG companies on a set of dimensions calibrated for success outcomes. Through years of facilitating investments, ...

Fast Company Names CircleUp One of the Most Innovative Companies of 2019

Fast Company recently announced the 2019 Most Innovative Companies list, and we are excited to share that CircleUp was named #3 Most Innovative Data Science Company. CircleUp is included alongside the likes of Lineage Logistics, Orbital Insights, and Hopper, who are all taking a data-driven approach to solve unique global problems. It’s an honor to ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...

Craft Cider Is on the Rise in the US. Why Is No One Talking About It?

I attended graduate school across the pond in England. In addition to quickly picking up on the differences between American and British humor, Californian vs English weather, and left vs right side of the road, another difference I noticed during my time abroad was how much more prolific cider is in the UK than it ...

CircleUp25 Data Dive: Skincare Good Enough to Eat – Credo, Youth to the People, Herbivore

By William Dowling and Samara Flug Looking at the ingredients of Youth to the People’s moisture cream or their face oil can feel a bit like staring up at the menu of a smoothie bar.  The Superberry Hydrating oil, made up of maqui berry, acai, prickly pear and goji, sounds refreshingly sweet while the kale ...

Using Helio for Credit Risk Monitoring

By Amanda Wood and Jessica Kwok At CircleUp Credit Advisors we are obsessively focused on financing working capital for great consumer companies to help them grow their businesses and build out their products. To date, we’ve issued more than 400 loans. Our machine learning platform Helio gives us a data-driven view of the consumer landscape ...

CircleUp’s Women in Tech Compilation

The Grace Hopper Celebration is an annual 3-day event celebrating women in technology. It is a really big deal – the world’s largest gathering of women technologists which sells out in a matter of minutes. It presents topics including FinTech, ML, VR, IoT, HCI, and hardware and explores the ways in which women fit into said industries. ...