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All posts by CircleUp

Founded in 2009, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape. Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit: www.circleup.com.

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

CircleUp25: Announcing the 2019 Winners

We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market.  CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...

Who are the most innovative consumer brands of 2019?

Announcing the call for nominations for the seventh annual CircleUp25

Webinar Recap: Why Flexible Working Capital Could Be The Right Solution For Your Brand

CircleUp Credit Advisors (CCA) has financed a portfolio of over 100 emerging CPG brands and extended $150M+ in credit since launching in mid-2017. We lend to all types of consumer brands using innovative credit products, second-to-none consumer industry expertise, and friendly terms to make the process easy. Earlier this week, we hosted a webinar on ...

The Helio Platform + Gartner’s Data Sophistication Journey

CircleUp’s primary asset is Helio, a collection of data and algorithms, on top of which there are business applications. Today those applications are equity and credit funds that invest directly into early-stage CPG brands. Helio finds, classifies, and evaluates CPG companies on a set of dimensions calibrated for success outcomes. Through years of facilitating investments, ...

Fast Company Names CircleUp One of the Most Innovative Companies of 2019

Fast Company recently announced the 2019 Most Innovative Companies list, and we are excited to share that CircleUp was named #3 Most Innovative Data Science Company. CircleUp is included alongside the likes of Lineage Logistics, Orbital Insights, and Hopper, who are all taking a data-driven approach to solve unique global problems. It’s an honor to ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...

Craft Cider Is on the Rise in the US. Why Is No One Talking About It?

I attended graduate school across the pond in England. In addition to quickly picking up on the differences between American and British humor, Californian vs English weather, and left vs right side of the road, another difference I noticed during my time abroad was how much more prolific cider is in the UK than it ...

The Future of Private Investing Part V: Getting the deal done – from outreach to close

Part I: Why we want to build a systematic investing strategy Part II:  The operational hurdle of valuing companies at scale Part III: Other investors in the ecosystem Part IV: How systematic investing will help entrepreneurs Part V: Getting the deal done – from outreach to close  For many founders, the sheer amount of time ...