All posts by CircleUp

On a mission to help entrepreneurs thrive, CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. Learn how at www.circleup.com/helio


10 Reasons Investors Pass… And, Ways to Enhance the Odds of Raising Capital

 By: Andrew Whitman This editorial comes to us from Andrew Whitman, Managing Partner at 2x Consumer Products Growth Partners. 2x Consumer Products Growth Partners joins with founders and management of emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise. Representative investments include Beanitos, MegaFood, Orabrush, Tasty Bite and Wellness. Entrepreneurs often ask why investors, and more ...

Trademark Searching: Best Practices for Consumer Brands

By: James Michels  Brands are the single most valuable asset many consumer-facing companies own, accounting for nearly 30% of stock market value of companies in the S&P 500 according to market research firm, Millward Brown. So it’s unsurprising that companies maniacally protect their brands with trademarks for words or designs that are unique to their business—including ...

Time for a snack? M&A in snack food category heats up.

 By: Dan Gross Each week we share insights from experienced operators and investors in consumer and retail. This article comes to us from consumer products investor extraordinaire, Dan Gross. Dan Gross is a VP at Encore Consumer Capital. The snack market is alive and kicking. Last week, General Mills announced it was acquiring Food Should Taste Good, ...