All posts by CircleUp

On a mission to help entrepreneurs thrive, CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. Learn how at www.circleup.com/helio

Trademark Searching: Best Practices for Consumer Brands

By: James Michels  Brands are the single most valuable asset many consumer-facing companies own, accounting for nearly 30% of stock market value of companies in the S&P 500 according to market research firm, Millward Brown. So it’s unsurprising that companies maniacally protect their brands with trademarks for words or designs that are unique to their business—including ...

Time for a snack? M&A in snack food category heats up.

 By: Dan Gross Each week we share insights from experienced operators and investors in consumer and retail. This article comes to us from consumer products investor extraordinaire, Dan Gross. Dan Gross is a VP at Encore Consumer Capital. The snack market is alive and kicking. Last week, General Mills announced it was acquiring Food Should Taste Good, ...