All posts by CircleUp

On a mission to help entrepreneurs thrive, CircleUp harnesses the power of data to provide capital and resources to emerging consumer brands. Learn how at www.circleup.com/helio

An Introduction to Helio for Brands [webinar]

CircleUp’s Senior Data Scientist, Eric Taylor, and Research Manager, Will Dowling, discuss early insights and applications of Helio, CircleUp’s machine learning platform, to help early stage consumer brands grow their businesses. In this webinar, we discuss: *What Helio is and why CircleUp built it *How Helio works and examples of it in action *Why Helio and data ...

What Wins in the Beverage Sector

In an increasingly competitive environment, what makes a beverage brand win?

Forget Designer. In Fashion, Fresh and Modern Win the Branding Game

When most of us think about fashion, the brands that come to mind are often the designer or premium ones: the Ralph Laurens or Louboutins of the world.  And while some companies in this space certainly have prominent images, the real leaders in today’s fashion branding game may come as a surprise.   Using our ...

Why I Joined CircleUp

Simply put, I wanted to be part of something that nobody else has done before.

The (Sometimes Surprising) Ingredients Linked To Food Product Success

Using Helio, we performed analyses across a variety of food and beverage brands to see which individual ingredients may ultimately be to linked to a product’s popularity.

Influencer Marketing for Emerging Brands [webinar]

Trying to navigate the world of social media to grow your brand? Looking for ways to reach your target customer? In this webinar, we discuss: *Why as an emerging brand you should work with influencers *What to consider when deciding on an influencer and how to make the most of these partnerships *The impact you ...

Brain vs. Brawn in Quantitative Private Equity Investing

CircleUp's data science team has the task of pioneering a completely new approach to an industry, while using an ever-evolving set of tools.

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...

CircleUp25 Alumni: Where Are They Now?

CircleUp25 is now in its fifth year—with winners to be announced on August 2nd. Over this time, we’ve evolved the program, added judges, adjusted the qualifications and nominations process and incorporated Helio, our internal data science platform for predicting the future business success of CPG brands. One thing that’s remained constant is, of course, our focus ...