All posts by Kevin Weigand

The Innovation Dilemma: How to Think About New Product Development in CPG

As we have discussed before, big consumer packaged goods (CPG) brands continue to opt-out of doing their own research and development to develop new products in favor of purchasing emerging brands. This route is often cheaper, faster, and more effective, as consumer preferences and purchasing behaviors are shifting faster than ever. When does a brand ...

Preparing for Black Friday & Cyber Monday 2021

The “5 day weekend” in late November that contains Thanksgiving, Black Friday, and Cyber Monday (sometimes referred to as BFCM) is a massive opportunity for consumer brands to drive sales. Given the importance of this period for consumer brands, we dove into trends from years past, including last year’s COVID-affected BFCM to share our findings ...

TRIBALÍ Foods Continues Growth With CircleUp Credit Advisors

TRIBALÍ Foods was founded on the principles of making what we eat healthier, more convenient, and delicious. Today, TRIBALÍ Foods seeks and sources 100% organic high-quality animal meats — from grass fed and grass finished beef to free-range chicken — to create flavorful, versatile, and nutrient-dense centerpieces for wholesome, satisfying meals. Capturing exciting taste profiles ...

How Not to Get Fooled by a Low Interest Rate

At CircleUp, I’ve spoken to thousands of entrepreneurs and founders who are navigating the stressful process of raising capital for their businesses. Many of the early-stage consumer companies that we’re on the phone with everyday are under intense pressure to review multiple term sheets so they can access capital quickly and efficiently for their businesses, ...