William Dowling

All posts by William Dowling

Food Trends to Watch in the Year Ahead – as Identified by Machine Learning

How do you identify which food trends will take off in the year ahead?  For many retailers, big consumer companies, and investors, trade shows like Expo West and Fancy Food serve as the best way to discover new products and get a sense for what could be breakout consumer trends. While shows like these certainly ...

Helio Insights: Medicinal Mushrooms

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector.  Medicinal mushrooms have been on several lists as a trend to watch in 2018, so we thought we’d take a data-driven look. Mushrooms-not just for pizza and soup anymore “Medicinal,” “adaptogenic,” ...

Helio Insights: Sustainable Seafood

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector. What is Sustainable Seafood? “Sustainable seafood” is seafood that is farmed in such a way that the long-term health of the species is preserved and the overall ecosystem is intact. Overfishing ...

Chocolate Ingredients [Infographic]

Using the product model in our machine learning platform, Helio, we analyzed the ingredients of thousands of chocolate products.  

Announcing the Consumer Reach Index: A Measurement of Brand Growth

When you think about strong consumer brands, many of the companies that come to mind are probably brands that you encounter in your everyday life. The bottle of Coke you see while walking down the aisle of your local grocery store or the pint of Halo Top you see while scrolling on your favorite social ...

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What Big CPG Saw in Siggi’s Icelandic Yogurt

Today it was announced that French dairy giant Lactalis is acquiring Siggi’s Icelandic Yogurt for an undisclosed amount. The industry has been anticipating this acquisition for a while. In August of 2017, Siggi’s was highlighted as one of the consumer industry’s most innovative brands, and the company hasn’t slowed since. On the heels of the ...

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

The Rise of Microbreweries in America. A Look at the Numbers

If you walk into any grocery or liquor store in the U.S., you can’t help but notice the large selection of beers available.  If you look closely at the labels, you’ll notice something interesting—many of the beers now sold in the U.S. are also made in the U.S.   Americans, long the subject of European ...

Should investors even bother looking at product reviews when 99.2% of consumer brands score above average?

Many investors in consumer goods look at product reviews during some period of the due diligence process.  If they see that a certain brand has an average of 4 out of 5 stars they may take it as an indication of the strength of a brand, but as it turns out, this approach could be ...