Category: CircleUp News & Resources

Quickstart Marketing Guide to iOS 14.5 for Consumer Brands

Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This article will highlight takeaways from our community event, Inner Circle Live: Learnings from iOS 14.5. The rollout of iOS 14.5 and Apple’s ...

A Look at Amazon’s Origin and How Shopify Is Taking Them On

The Story of the Squid and the Whale Noah Baumbach’s film, The Squid and the Whale, follows two sons as they deal with their parents’ impending divorce, which divides them between conflicting parental allegiances that are fraught with emotional manipulation and self-sabotage. While not as comedic, this classic drama has been playing out across the stage of ...

Supply Chain Issues – What You Need to Know

Supply chain issues: the topic seems to be making headlines almost daily, and you likely have experienced them in one shape or another, as either an operator or a consumer, in the past year. But what are they actually, how long will they continue, and what are the potential risks for consumer goods businesses?  Where’s ...

Preparing for Black Friday & Cyber Monday 2021

The “5 day weekend” in late November that contains Thanksgiving, Black Friday, and Cyber Monday (sometimes referred to as BFCM) is a massive opportunity for consumer brands to drive sales. Given the importance of this period for consumer brands, we dove into trends from years past, including last year’s COVID-affected BFCM to share our findings ...

Why We Are Investing Three Spirit – Putting Some Spirit in Non-alcoholic Spirits

The non-alcoholic spirit market has been growing rapidly, but leading brands lack imagination and spirit. They mostly mimic the taste of and appearance of alcohol, with varying degrees of success. They emphasize what they are taking out of a drink rather than what they are putting into one. Meeta Gournay, Tatiana Mercer, and Dash Lilley, ...

Exit Opportunities are Changing for CPG

Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...

B Corp Businesses Show Strong Financial and Branding Performance

A Helio-powered dive into the financial performance and customer feedback for B Corp certified brands.

Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among  the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...