Category: CircleUp News & Resources

Exit Opportunities are Changing for CPG

Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...

B Corp Businesses Show Strong Financial and Branding Performance

A Helio-powered dive into the financial performance and customer feedback for B Corp certified brands.

Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among  the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...

Why We Invested in Serenity Kids: Fastest Growing Baby & Toddler Foods Brand

It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for at CircleUp Growth Partners. We found exactly those characteristics with Joe and Serenity Carr at ...

Why We Invested in GEM

We’re excited to announce our partnership with GEM. GEM is a consumer life science company making daily bites made of real foods designed to improve whole body health. Founder Sara Cullen started with a simple premise that food is medicine. After selling over 8 million bites since launch and growing 400% last year, we are ...

Our Investment in Rowdy Energy: Leading the Clean Energy Revolution

Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners. ...

Why I Joined CircleUp

I listen to podcasts for all sorts of reasons—market updates, entertainment, and relaxation. Last year, my husband sent me an Invest Like the Best episode about a company that is transforming private investing through technology. He knew I’ve thought for years that this sort of change is long overdue in the industry. Neither of us ...

Announcing Our Investment in IQBAR: Why We are Investing in Brain Health.

CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer.  After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that ...