Category: CircleUp News

CircleUp25: Announcing the 2019 Winners

We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market.  CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...

Who are the most innovative consumer brands of 2019?

Announcing the call for nominations for the seventh annual CircleUp25

Welcome The Good Crisp Company––the guilt-free stacked chips

Originally hailing from Australia, The Good Crisp Companyhas reimagined the classic canister stacked chip and is now winning over the American consumer with their guilt-free and great tasting potato chips. Earlier this year, we announced our investment in the company and today we wanted to share why we were most excited by the opportunity. An ...

The CircleUp Vision: The Road to Transforming Private Investing

CircleUp is transforming private investing with data and technology, an idea that has been called crazy. Einstein said that “If at first, the idea is not absurd, then there is no hope for it.” We have conviction that data will create a more transparent and efficient private investing market, and thus help more entrepreneurs thrive. ...

The Helio Platform + Gartner’s Data Sophistication Journey

CircleUp’s primary asset is Helio, a collection of data and algorithms, on top of which there are business applications. Today those applications are equity and credit funds that invest directly into early-stage CPG brands. Helio finds, classifies, and evaluates CPG companies on a set of dimensions calibrated for success outcomes. Through years of facilitating investments, ...

Welcome Fort Point–– the perfect brew for any occasion

Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. ...

Why I Joined CircleUp- From Working at a Consumer Startup to Investing in Them

“Do consumer products really matter?” A friend asked me this question after I shared the details of my new role at CircleUp Growth Partners, where I’m part of a small team that invests in high-growth consumer brands. It’s a good question – one I’ve heard (and even asked) before. In answering it, I thought about ...

Why I joined CircleUp

Throughout my career, I have been fortunate to work with a top tier investment bank and leading quant hedge fund. I had the chance to build mathematical models for multi-million dollar private investments at Goldman Sachs, and manage a billion dollar systematic macro fund at AQR Capital. Two absolutely amazing firms, with world class people ...

Announcing the CircleUp25 2018 Winners

This post originally appeared in Forbes.  This marks the sixth year of CircleUp25, our awards recognizing some of the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, our machine learning platform that identifies, classifies, and evaluates 1.4 million brands. This year saw fierce competition ...

A Working Capital Solution for the Next Generation of Brands

Introducing our credit offering for direct-to-consumer, e-commerce, and subscription companies We launched CircleUp Credit Advisors last July and since then have originated over $40 million in credit to consumer product companies and small businesses. Something we’re always focused on here at CircleUp Credit Advisors is how to innovate and grow alongside our entrepreneurs to continue ...