Category: Community

Entrepreneur Day 2021: 15 books and podcasts consumer brand entrepreneurs love

Happy National Entrepreneur Day! It’s a day to celebrate the innovators and idea makers. At CircleUp, our Inner Circle is a community for consumer brand entrepreneurs to learn, grow, and connect. A common interest among our consumer brand founders is the important role that books and podcasts have played in their evolution as entrepreneurs. Below ...

Ecommerce unit economics: iOS 14.5, what’s a customer worth, and what good metrics look like

The user opt-out option for Apple’s Identifier for Advertisers (IDFA) in iOS 14.5 has caused a lot of commotion in the eCommerce world. Previously, apps could collect and share data with third parties based on a unique identifier for your iPhone called an IDFA. Now, users can decline to have their activity tracked in this ...

Founder Feature: Flex Co. Founder Lauren Schulte Wang on Choosing Love Over Fear

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is the first in a series we have created to help amplify the voices of our diverse community of entrepreneurs. ...

Quickstart Marketing Guide to iOS 14.5 for Consumer Brands

Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This article will highlight takeaways from our community event, Inner Circle Live: Learnings from iOS 14.5. The rollout of iOS 14.5 and Apple’s ...

A Look at Amazon’s Origin and How Shopify Is Taking Them On

The Story of the Squid and the Whale Noah Baumbach’s film, The Squid and the Whale, follows two sons as they deal with their parents’ impending divorce, which divides them between conflicting parental allegiances that are fraught with emotional manipulation and self-sabotage. While not as comedic, this classic drama has been playing out across the stage of ...

Supply Chain Issues – What You Need to Know

Supply chain issues: the topic seems to be making headlines almost daily, and you likely have experienced them in one shape or another, as either an operator or a consumer, in the past year. But what are they actually, how long will they continue, and what are the potential risks for consumer goods businesses?  Where’s ...

Preparing for Black Friday & Cyber Monday 2021

The “5 day weekend” in late November that contains Thanksgiving, Black Friday, and Cyber Monday (sometimes referred to as BFCM) is a massive opportunity for consumer brands to drive sales. Given the importance of this period for consumer brands, we dove into trends from years past, including last year’s COVID-affected BFCM to share our findings ...

Why We Are Investing Three Spirit – Putting Some Spirit in Non-alcoholic Spirits

The non-alcoholic spirit market has been growing rapidly, but leading brands lack imagination and spirit. They mostly mimic the taste of and appearance of alcohol, with varying degrees of success. They emphasize what they are taking out of a drink rather than what they are putting into one. Meeta Gournay, Tatiana Mercer, and Dash Lilley, ...

Exit Opportunities are Changing for CPG

Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...