Category: CircleUp News & Resources

Interested in joining the consumer industry? Announcing CircleUp’s Job Board 2.0

We are excited to announce the launch of our new Community Job Board. Since 2012, the CircleUp Community has expanded to now include more than 300 innovative consumer and retail brands that are growing quickly as they launch new products and reach new consumers. Over the last six years, we’ve spent time listening to our ...

Best Content of 2018 – CircleUp’s Top 10 Picks

Below is a compilation of the content that reverberated through CircleUp inboxes in 2018 and struck a chord.

Why We Invested in Heyday

We are thrilled to announce our recent investment in Heyday. Founded by Adam Ross and Michael Pollak in 2015, Heyday is a skincare services platform that provides customers personalized facial treatments, curated product recommendations, and expert advice. Heyday delivers a new model: an omnichannel solution, made up of physical locations for in-person facial services as ...

Why We Invested in Pop & Bottle

We are excited to announce our investment in Pop & Bottle. Founded by Blair Fletcher and Jash Mehta and based in San Francisco, Pop & Bottle manufactures plant-rich ready to drink superfood lattes. Consumers are drawn to the creamy smooth texture and the all-natural organic ingredients including almonds, dates, turmeric, and cacao. Even more notable ...

Reflections on the Annual Food & Nutrition Conference

https://www.shutterstock.com/image-photo/selection-food-that-good-heart-rustic-376923973 A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...

Why I Joined CircleUp- From Working at a Consumer Startup to Investing in Them

“Do consumer products really matter?” A friend asked me this question after I shared the details of my new role at CircleUp Growth Partners, where I’m part of a small team that invests in high-growth consumer brands. It’s a good question – one I’ve heard (and even asked) before. In answering it, I thought about ...

The Rise of the VC Platform: Implications for Consumer Investing

PART I: A NEED FOR DIFFERENTIATION IN VENTURE CAPITAL If your only impression of Venture Capital (VC) came from what you read or saw in the news, you’d think that VC is a guaranteed way to make money.  With “Unicorn” becoming a household term, celebrities like Kobe Bryant and others making millions on their early-stage ...

Why I joined CircleUp

After spending 15 years focused on investing in consumer and retail companies in the public markets, I was struck with the feeling that there must be something more. Don’t get me wrong, it felt great investing in a stock and watching it go from $10 to $14 a share and reaping that 40% return.   ...