Category: CircleUp News & Resources

Why I Joined CircleUp

Simply put, I wanted to be part of something that nobody else has done before.

Influencer Marketing for Emerging Brands [webinar]

Trying to navigate the world of social media to grow your brand? Looking for ways to reach your target customer? In this webinar, we discuss: *Why as an emerging brand you should work with influencers *What to consider when deciding on an influencer and how to make the most of these partnerships *The impact you ...

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...

CircleUp25 Alumni: Where Are They Now?

CircleUp25 is now in its fifth year—with winners to be announced on August 2nd. Over this time, we’ve evolved the program, added judges, adjusted the qualifications and nominations process and incorporated Helio, our internal data science platform for predicting the future business success of CPG brands. One thing that’s remained constant is, of course, our focus ...

Raising Money + Lessons from 1000 Founders – Steven of CircleUp

Our own Steven Vigilante was on Food Startups Podcast to discuss the process of sourcing and evaluating innovative, early-stage brands and coaching entrepreneurs through the fundraising process at CircleUp. Give it a listen for his take on: The fallout from Amazon’s purchase of Whole Foods An 18 billion dollar shift from large brands to small ...

The ROI of Surprise and Delight

 By: Ryan Williams About a week ago, I ambled into my building’s cluttered mailroom after a busy day to find my name on two unexpected boxes. Onto the elevator and up to my mailroom size Brooklyn apartment they went. I took my key, sliced open the first box and… I’d forgotten about a silly Twitter exchange ...

CircleUp25: The Most Innovative Consumer And Retail Brands Of 2017

Self-driving cars, quantum computing and virtual reality may dominate most of business news headlines—but at CircleUp, we believe strongly that some of the most exciting innovation is occurring in the consumer industry. That is why each year, we host CircleUp25, our awards recognizing the most innovative consumer and retail brands. CircleUp25 shines the light on the brands improving some of ...

Why Bear Naked is Letting People Build Their Own Granola

How does a boring bowl of granola evolve into an elaborate Snapchat Story or get shared on Instagram? Personalization. We’re living in an age of personalization: we can do our grocery shopping at midnight in our pajamas from our couches. We can tailor our browsing experiences so we’re only seeing products that appeal to us. ...

Investor Views: Brian Tockman, Principal at 301 INC

Brian Tockman, Principal at General Mills’ venture capital arm 301 INC, has a unique vantage point when it comes to Food & Beverage (F&B) investing. From being a buyer at Target to leading operations for an e-commerce company specializing in natural brands, Brian has seen the F&B landscape through many lenses. We sat down with Brian ...