Category: Credit

Founder Feature: Flex Co. Founder Lauren Schulte Wang on Choosing Love Over Fear

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is the first in a series we have created to help amplify the voices of our diverse community of entrepreneurs. ...

Supply Chain Issues – What You Need to Know

Supply chain issues: the topic seems to be making headlines almost daily, and you likely have experienced them in one shape or another, as either an operator or a consumer, in the past year. But what are they actually, how long will they continue, and what are the potential risks for consumer goods businesses?  Where’s ...

Exit Opportunities are Changing for CPG

Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...

Portfolio Company Spotlight: Kitu Life

The Origination of Kitu Life Kitu Life, Inc. was founded by three brothers: Jordan, Jake, and Jim DeCicco. The youngest brother, a student-athlete looking for a pick-me-up after basketball practice, was disenchanted by the unhealthy selection of energy drinks and bottled coffees on campus – all loaded with calories and artificial ingredients. So, he set ...

Fueling growth – Why today’s consumer brand should consider credit

For entrepreneurs focused on the direct-to-consumer (D2C) channel, there has never been a better time to accelerate sales growth by using credit wisely. But with a number of new entrants popping up that offer all types of creative financing solutions, it’s worth hitting pause to demystify credit financing and call out some of the common ...

Webinar Recap: Why Flexible Working Capital Could Be The Right Solution For Your Brand

CircleUp Credit Advisors (CCA) has financed a portfolio of over 100 emerging CPG brands and extended $150M+ in credit since launching in mid-2017. We lend to all types of consumer brands using innovative credit products, second-to-none consumer industry expertise, and friendly terms to make the process easy. Earlier this week, we hosted a webinar on ...

Using Helio for Credit Risk Monitoring

By Amanda Wood and Jessica Kwok At CircleUp Credit Advisors we are obsessively focused on financing working capital for great consumer companies to help them grow their businesses and build out their products. To date, we’ve issued more than 400 loans. Our machine learning platform Helio gives us a data-driven view of the consumer landscape ...

TRIBALÍ Foods Continues Growth With CircleUp Credit Advisors

TRIBALÍ Foods was founded on the principles of making what we eat healthier, more convenient, and delicious. Today, TRIBALÍ Foods seeks and sources 100% organic high-quality animal meats — from grass fed and grass finished beef to free-range chicken — to create flavorful, versatile, and nutrient-dense centerpieces for wholesome, satisfying meals. Capturing exciting taste profiles ...

A Working Capital Solution for the Next Generation of Brands

Introducing our credit offering for direct-to-consumer, e-commerce, and subscription companies We launched CircleUp Credit Advisors last July and since then have originated over $40 million in credit to consumer product companies and small businesses. Something we’re always focused on here at CircleUp Credit Advisors is how to innovate and grow alongside our entrepreneurs to continue ...

How Not to Get Fooled by a Low Interest Rate

At CircleUp, I’ve spoken to thousands of entrepreneurs and founders who are navigating the stressful process of raising capital for their businesses. Many of the early-stage consumer companies that we’re on the phone with everyday are under intense pressure to review multiple term sheets so they can access capital quickly and efficiently for their businesses, ...