Category: Equity

Preparing for Black Friday & Cyber Monday 2021

The “5 day weekend” in late November that contains Thanksgiving, Black Friday, and Cyber Monday (sometimes referred to as BFCM) is a massive opportunity for consumer brands to drive sales. Given the importance of this period for consumer brands, we dove into trends from years past, including last year’s COVID-affected BFCM to share our findings ...

Why We Are Investing Three Spirit – Putting Some Spirit in Non-alcoholic Spirits

The non-alcoholic spirit market has been growing rapidly, but leading brands lack imagination and spirit. They mostly mimic the taste of and appearance of alcohol, with varying degrees of success. They emphasize what they are taking out of a drink rather than what they are putting into one. Meeta Gournay, Tatiana Mercer, and Dash Lilley, ...

Exit Opportunities are Changing for CPG

Three years ago, it seemed that early stage consumer packaged goods (CPG) brands had only one viable exit opportunity – a sale to a strategic acquirer. Today, several new options have emerged, including aggregators and public markets. We get a lot of questions from entrepreneurs about the different exit opportunities available, and wanted to take ...

Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...

Why Los Sundays is the spirits brand of 2021!

Today, we are excited to announce our investment in Los Sundays Tequila, a premium tequila company building a brand that targets the modern millennial, focusing on engaging consumers both on-premise, in-stores and online.  Founders Mitchell Hayes and Oliver Williams alongside their all female marketing team of co-founders have done an exemplary job building a unique, ...

Why We Invested in Serenity Kids: Fastest Growing Baby & Toddler Foods Brand

It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for at CircleUp Growth Partners. We found exactly those characteristics with Joe and Serenity Carr at ...

Why We Invested in GEM

We’re excited to announce our partnership with GEM. GEM is a consumer life science company making daily bites made of real foods designed to improve whole body health. Founder Sara Cullen started with a simple premise that food is medicine. After selling over 8 million bites since launch and growing 400% last year, we are ...

Our Investment in Rowdy Energy: Leading the Clean Energy Revolution

Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners. ...

Announcing Our Investment in IQBAR: Why We are Investing in Brain Health.

CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer.  After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that ...

Announcing Our Investment in Partake Foods: Here’s Why We Invested in an Allergy Friendly Cookie Company

We’re thrilled to announce CircleUp Growth Partners’ investment in Partake Foods, a modern snacking platform that leads with allergy friendly products. Denise Woodard launched Partake when her daughter was diagnosed with severe allergies, and she’s on a mission to make fun, tasty snacks accessible to all. “At Partake, our goal is to produce super delicious ...