Category: Helio

Using Data Science to Test Investing Hypotheses – A CircleUp Capability

Some believe that AI alone will solve age old problems – that enthusiast who watches every single show Netflix recommends. Others trust their own judgement over the recommendation of machines – that cab driver that takes a “secret shortcut” even though Google Maps tells him/her it’s slower. At CircleUp, we believe that it’s the combination ...

CircleUp25 Data Dive: The rise of plant-based family favorites

What do zucchini, cauliflower, sweet potatoes, and peas have in common? These vegetables have taken on new forms, from baby food to pizza, pasta, and burgers, to make this year’s list of CircleUp25 winners for the innovative ways they bring fresh produce and vegetables to commonplace family staples. As plant-based products have continued to capture ...

Why We Invested in Liquid I.V.

The beauty of Helio, our proprietary machine learning platform, is its versatility in generating valuable findings at the company and category levels which we can use to source the next breakout brand or key strategic insight. Sometimes that approach can be very nuanced and granular, but sometimes we simply ask Helio for a shortlist of ...

Using Helio for Credit Risk Monitoring

By Amanda Wood and Jessica Kwok At CircleUp Credit Advisors we are obsessively focused on financing working capital for great consumer companies to help them grow their businesses and build out their products. To date, we’ve issued more than 400 loans. Our machine learning platform Helio gives us a data-driven view of the consumer landscape ...

Sources of “Edge” in Investing

Part of building a new way of approaching private investing with data science is studying how others have succeeded in disrupting their own industries. Lately for me that’s been a fascination of learning from public market investors, brought about by Patrick O’Shaughnessy’s podcast Invest Like The Best. Earlier this year, Patrick interviewed Jason Karp, Founder and CEO ...

Know your data – improving brand presence

Many early-stage CPG companies could be characterized as “strapped” – strapped for time, strapped for cash, boot-strapped. Alongside lean and tenacious teams, entrepreneurs must juggle responsibilities across the business ranging from FP&A to inventory management. Founders recognize that data can serve a range of needs, and they’re hungry for access to insights that characterize shifting ...

Using Helio to Identify the Best Wine Regions in the Country

Summer’s here which means so are long weekend trips to wine country. Most of us have our favorite types of wines and our favorite wine regions. Here in San Francisco, a lot of folks will take the drive out to Napa while others argue that Sonoma is superior. Others point to wineries in Washington, or ...

The Future of Private Investing Part IV: How systematic investing will help entrepreneurs

Part I: Why we want to build a systematic investing strategy Part II: The operational hurdle of valuing companies at scale Part III: Other investors in the ecosystem By William Dowling and Jonathan Scherr In the world of early-stage investing, sometimes it’s easy for investors to get caught up in the details of LTM revenue, gross ...

Data Science Update – The Ingredients of a Good Product Model

We built our machine learning platform Helio to evaluate consumer brands across an array of different dimensions, and we’ve gotten pretty darn good at doing that. We can look at the branding, financials, distribution and other factors to assess the attractiveness of a certain company as an investment. But ultimately a great company is made ...

Probabilistic Private Investing – How a tiny information advantage can help amplify returns

At CircleUp, we’re re-imagining the mechanics of investing in early-stage companies through the use of Helio, our machine learning platform. As part of that paradigm shift, we like to think about early- stage investing probabilistically much as investors in public markets have done for decades. In what follows, I’d like to use a bit of ...