Food Trends to Watch in the Year Ahead – as Identified by Machine Learning

How do you identify which food trends will take off in the year ahead?  For many retailers, big consumer companies, and investors, trade shows like Expo West and Fancy Food serve as the best way to discover new products and get a sense for what could be breakout consumer trends. While shows like these certainly ...

Why I Joined CircleUp

In my career, I’ve had the privilege of working in teams across a spectrum of industries – life sciences, semiconductors, hedge funds – that have allowed me to experience and learn from a wide range of perspectives. Across these diverse roles, one consistent theme has been the use of data to drive efficiency, increase productivity, ...

Helio Insights: Medicinal Mushrooms

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector.  Medicinal mushrooms have been on several lists as a trend to watch in 2018, so we thought we’d take a data-driven look. Mushrooms-not just for pizza and soup anymore “Medicinal,” “adaptogenic,” ...

Helio Can Now Predict Future Product Distribution

By Arvind Ganesan and William Dowling  For a consumer brand that is sold offline, the number of doors it is sold in matters a lot.  The more doors, the more exposure a brand has and the greater opportunity it has to sell its products to customers.  If a brand is gaining doors, it’s generally a ...

Consumers Read Product Labels…Investors Should Too

By William Dowling and Jake Cabala  Today’s consumers care deeply about the ingredients and composition of the products they buy.  This is especially true in the health and beauty sector where over half of women carefully read ingredients of beauty products before deciding whether or not to purchase them.  While in some categories consumers scan ...

How Halo Top Became a Consumer Sensation

Halo Top has emerged as one of the biggest consumer phenomenons in recent years, with a devoted consumer base that snaps up as much of its low-calorie high protein ice cream as stores can stock. Until recently, they did almost no advertising, and the team continues to forgo a traditional office, instead working remotely and ...

Helio: Where it is today and where it’s going

In September of this year a compilation video of failed SpaceX rocket landings was uploaded to YouTube. The video featured rocket after rocket going up in smoke and flames all set to the Monty Python theme song. To me, the most interesting thing about the video wasn’t the explosions, it was the fact that the ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...

An Introduction to Helio for Brands [webinar]

CircleUp’s Senior Data Scientist, Eric Taylor, and Research Manager, Will Dowling, discuss early insights and applications of Helio, CircleUp’s machine learning platform, to help early stage consumer brands grow their businesses. In this webinar, we discuss: *What Helio is and why CircleUp built it *How Helio works and examples of it in action *Why Helio and data ...

How CircleUp Credit Advisors Uses Helio to Help Entrepreneurs

Talk to any small business owner in the U.S. today and they’ll tell you about how hard it is to get a loan. Obtaining a line of credit can be difficult for any entrepreneur and consumer businesses are no exception. CPG companies are often asked to pay their suppliers well before they get paid by ...