Category: Helio

B Corp Businesses Show Strong Financial and Branding Performance

A Helio-powered dive into the financial performance and customer feedback for B Corp certified brands.

Emerging Brands Outperformed During COVID-19

A year ago we shared our findings on the performance of consumer packaged goods (CPG) in recessionary environments. As COVID-19 ended an 11-year bull market, it was unclear whether CPG would follow that same path. Now, having analyzed the data, the unique COVID environment has proved to be the best historic example of CPG outperforming ...

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among  the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...

Helio Found Liquid I.V. in 2017, What Does The Data Say in 2020?

It was announced today that Liquid I.V., the leading better-for-you electrolyte drink mix brand, has signed an agreement to be acquired by Unilever. We’re extremely excited to congratulate Brandin and team on the company they have built. Liquid I.V. is a standout brand in CircleUp Growth Partners’ portfolio and a great example of how we ...

Helio Insights: Impact of COVID-19 on Consumer Packaged Goods (CPG)

The coronavirus (COVID-19) pandemic is having a significant impact on businesses across the globe, including consumer packaged goods (CPG). At CircleUp, we are closely tracking developments in our industry using data from our machine-learning platform, Helio, to better understand the resulting changes in consumer behavior across categories, brands, channels and retailers in the United States. ...

How Does Emerging CPG Perform in a Recession?

The Coronavirus and resulting economic consequences have already ended an 11-year bull market and it is likely to push us into a global economic recession. At a time like this, it is appropriate for investors to focus on how specific asset classes perform during downturns.  A few months ago we addressed this topic for the ...

Helio Highlights, Women’s Day Edition: Innovation in Feminine Care

To celebrate International Women’s Day, we used Helio to better understand innovation in feminine care. Specifically, the development of organic and natural feminine care has been growing as a consequence of environmental concerns around disposing plastic. Using Helio, we are able to see the growth in retail distribution of natural feminine care brands across the ...

Helio Highlights, Valentine’s Day Edition: Functional Chocolate ❤

Functional foods have been part of the food industry’s vocabulary for decades, but in the last several years we’ve seen a rise in the popularity of a specific type of delivery mechanism for these supplemental nutrients: chocolate. According to the USDA, functional foods are those that are “designed to have physiological benefits and/or reduce the ...

Helio Highlights: Customization

The ability to customize products is a growing trend across CPG categories. Using Helio, we are able to see CPG brands leaning into this trend by creating personalized products and heavily marketing them as such. According to Helio, the growth in brands that have described their products as customizable is 185%+ over the last 2 ...

Helio Highlights: The Future of Clean Beauty

In early-stage consumer, clean beauty is one of the most commonly discussed topics today. There are a lot of investors, strategics, and consumers interested in clean beauty. The past year has seen some high-profile investments and acquisitions in clean beauty, including CircleUp Growth Partners’ portfolio company, Kosas, which announced a Series B raise led by ...