Category: Helio

Helio Insights: Medicinal Mushrooms

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector.  Medicinal mushrooms have been on several lists as a trend to watch in 2018, so we thought we’d take a data-driven look. Mushrooms-not just for pizza and soup anymore “Medicinal,” “adaptogenic,” ...

Helio Can Now Predict Future Product Distribution

By Arvind Ganesan and William Dowling  For a consumer brand that is sold offline, the number of doors it is sold in matters a lot.  The more doors, the more exposure a brand has and the greater opportunity it has to sell its products to customers.  If a brand is gaining doors, it’s generally a ...

Helio Insights: Sustainable Seafood

The Helio Insights series uses our machine learning platform Helio to shine a spotlight on interesting products and brands in the consumer goods sector. What is Sustainable Seafood? “Sustainable seafood” is seafood that is farmed in such a way that the long-term health of the species is preserved and the overall ecosystem is intact. Overfishing ...

Consumers Read Product Labels…Investors Should Too

By William Dowling and Jake Cabala  Today’s consumers care deeply about the ingredients and composition of the products they buy.  This is especially true in the health and beauty sector where over half of women carefully read ingredients of beauty products before deciding whether or not to purchase them.  While in some categories consumers scan ...

Chocolate Ingredients [Infographic]

Using the product model in our machine learning platform, Helio, we analyzed the ingredients of thousands of chocolate products.  

How Halo Top Became a Consumer Sensation

Halo Top has emerged as one of the biggest consumer phenomenons in recent years, with a devoted consumer base that snaps up as much of its low-calorie high protein ice cream as stores can stock. Until recently, they did almost no advertising, and the team continues to forgo a traditional office, instead working remotely and ...

Announcing the Consumer Reach Index: A Measurement of Brand Growth

When you think about strong consumer brands, many of the companies that come to mind are probably brands that you encounter in your everyday life. The bottle of Coke you see while walking down the aisle of your local grocery store or the pint of Halo Top you see while scrolling on your favorite social ...

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Helio: Where it is today and where it’s going

In September of this year a compilation video of failed SpaceX rocket landings was uploaded to YouTube. The video featured rocket after rocket going up in smoke and flames all set to the Monty Python theme song. To me, the most interesting thing about the video wasn’t the explosions, it was the fact that the ...

Helio Just Got Smarter: Our New Partnership with Nielsen

At CircleUp, data fuels everything we do. Today I’m pleased to announce that CircleUp has established a new strategic partnership with Nielsen, one of the world’s foremost leaders in data, information, and measurement. More data = Smarter Helio For CircleUp, this partnership provides an expansive new integration of Nielsen’s rich consumer product data into Helio, ...