Category: Marketing

5 Things Every Consumer Company Should Know Before Trying to Secure a Line of Credit

It should go without saying that small businesses are a vital part of the American economy. Both consumer and retail companies make up an important part of the small business community. Currently, there are over 500,0000 consumer and retail businesses that have revenues of less than $10,000,000 a year. Many of these small business will ...

What Big CPG Saw in Siggi’s Icelandic Yogurt

Today it was announced that French dairy giant Lactalis is acquiring Siggi’s Icelandic Yogurt for an undisclosed amount. The industry has been anticipating this acquisition for a while. In August of 2017, Siggi’s was highlighted as one of the consumer industry’s most innovative brands, and the company hasn’t slowed since. On the heels of the ...

An Introduction to Helio for Brands [webinar]

CircleUp’s Senior Data Scientist, Eric Taylor, and Research Manager, Will Dowling, discuss early insights and applications of Helio, CircleUp’s machine learning platform, to help early stage consumer brands grow their businesses. In this webinar, we discuss: *What Helio is and why CircleUp built it *How Helio works and examples of it in action *Why Helio and data ...

Is Plant-Based the New Gluten-Free?

Shakespeare first memorialized the question “What’s in a name?” when he wrote Romeo and Juliet in 1594.  Over four-hundred years later and consumers today are asking themselves the related question of “What’s in a product?”  These consumers are thinking less about love with their question and more about health.  Consumers are starting to ask more ...

Why Powerful Yogurt Chose CircleUp Credit

For Powerful Yogurt, opening a credit line wasn’t an alternative to an equity funding strategy, but a complement to it.

What Wins in the Beverage Sector

In an increasingly competitive environment, what makes a beverage brand win?

Influencer Marketing for Emerging Brands [webinar]

Trying to navigate the world of social media to grow your brand? Looking for ways to reach your target customer? In this webinar, we discuss: *Why as an emerging brand you should work with influencers *What to consider when deciding on an influencer and how to make the most of these partnerships *The impact you ...