Category: Marketing

CircleUp25: Announcing the 2019 Winners

We’re excited to share the seventh installment of CircleUp25, our annual award recognizing some of the most innovative consumer brands on the market.  CircleUp25 is decided on by our expert judges and Helio, our technology platform that identifies, classifies, and evaluates an ever-growing universe of consumer brands. The finalists signal where innovation in the consumer ...

Fueling growth – Why today’s consumer brand should consider credit

For entrepreneurs focused on the direct-to-consumer (D2C) channel, there has never been a better time to accelerate sales growth by using credit wisely. But with a number of new entrants popping up that offer all types of creative financing solutions, it’s worth hitting pause to demystify credit financing and call out some of the common ...

Webinar Recap: Why Flexible Working Capital Could Be The Right Solution For Your Brand

CircleUp Credit Advisors (CCA) has financed a portfolio of over 100 emerging CPG brands and extended $150M+ in credit since launching in mid-2017. We lend to all types of consumer brands using innovative credit products, second-to-none consumer industry expertise, and friendly terms to make the process easy. Earlier this week, we hosted a webinar on ...

Fast Company Names CircleUp One of the Most Innovative Companies of 2019

Fast Company recently announced the 2019 Most Innovative Companies list, and we are excited to share that CircleUp was named #3 Most Innovative Data Science Company. CircleUp is included alongside the likes of Lineage Logistics, Orbital Insights, and Hopper, who are all taking a data-driven approach to solve unique global problems. It’s an honor to ...

Joining CircleUp: Building a New Game of Chess to Change Investing

Warren Buffett says in his 1989 annual report that “Having a dog teaches a boy fidelity, perseverance, and to turn around three times before lying down.” Taking Buffett’s words to heart, I wanted to reflect on past experiences and distill my choices for joining CircleUp into three points:. An innovative business model with a strong ...

Interested in joining the consumer industry? Announcing CircleUp’s Job Board 2.0

We are excited to announce the launch of our new Community Job Board. Since 2012, the CircleUp Community has expanded to now include more than 300 innovative consumer and retail brands that are growing quickly as they launch new products and reach new consumers. Over the last six years, we’ve spent time listening to our ...

Best Content of 2018 – CircleUp’s Top 10 Picks

Below is a compilation of the content that reverberated through CircleUp inboxes in 2018 and struck a chord.

Reflections on the Annual Food & Nutrition Conference

A few weeks ago, I attended the Annual Food & Nutrition Conference and Expo (FNCE) in Washington D.C., where I had the opportunity to see some newly emerging dietary trends. The conference is an annual gathering of nutritionists and dietitians; brands have the opportunity to reach this community by showcasing healthy, better-for-you products. According to ...

Digital Marketing 101 [webinar]

Learn how to scale your business in today’s digital world. From detailed case studies to insights on how to execute digital marketing best practices, you’ll learn the basics from Jim Huffman of GrowthHit. This webinar covers: –Digital Marketing 101 –How to Know You’re Ready for Growth –How to Setup Your Marketing Infrastructure –How to Run ...