The Evolution of Private Equity Markets: With 506(c), Private Offerings Go Public

 By: Lucas Huizar Not everyone knows it yet, but the world of startups and investing changed radically last year. That is when the JOBS Act of 2012 lifted a ban on communication that kept startup financing behind closed doors for over eighty years. 1933 – 2013: The Two-Tier System The JOBS Act is one of the largest changes ...

Is your brand ready for a part-time CFO?

 By: Shawn Jensen This editorial comes to us from Shawn Jensen, Partner at Moss Adams LLP. Shawn has been in public accounting since 1999, serving agricultural companies, food processors, wineries and vineyards, and manufacturers. His experience includes responsibility for all phases of audit and review engagement execution, assisting clients with technical accounting issues and the implementation ...

Private label? A Trader Joe’s veteran who’s launched 5,000 private label SKUs tunes in.

 By: Kim Greenfield Each week we share learnings and insights from experts in the consumer product and retail space. This guest editorial comes to us from Kim Greenfeld. Kim has over 20 years of product development and private label expertise, honing her craft in companies such as Trader Joe’s and Whole Foods. As the Coordinator of ...

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When Convertible Notes Make Sense for Consumer Companies

Convertible notes seem to be all the rage for pre-revenue tech startups these days. Convertible notes (aka convertible debt or convertible loans) are a financing mechanism whereby a company raises debt capital from investors at time zero, with the ability for the investor to convert this debt into equity at a later date at a ...

Tactics for promoting your 506c fundraise

By: CircleUp (Official caveat: this guide is for information purposes only — you should consult with a lawyer before making any decisions on advertising to potential investors. These are guidelines only, not specific recommendations for any company.) For the first time in history companies can advertise their private capital offering. This guide is intended to ...

Organic, Gluten-Free, Non-GMO? Making Sense of Seals of Approval.

 By: Michele Simon These days health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a “clean label”, but also foods produced in a manner that minimizes harm to the environment, among other ethical business practices. And it’s not enough to claim your product is healthy or sustainable with just words; to ...

In Praise of the Moonshot

Consumers are hungry for innovation. Disruptive innovation. That means more than simply labeling an old product “All Natural.” Making a product natural or organic is often a great thing, but not disruptive innovation. Here’s a story. In 2010, passing through the Denver airport, I stopped to eat. Four years later, I’m still telling people about ...

Getting Smart on Club: A Playbook for Young Brands

 By: Jeremy Smith Each week we share insights from product and retail experts. This guest editorial comes to us from Jeremy Smith, COO and Co-Founder of Level One Marketing, a sales and marketing group focused on club representation and branding. Jeremy has personally helped brands like Chobani Greek Yogurt, EVOL Foods, GoRaw, Bob’s Red Mill and 5-Hour Energy enter Club. On first glance, club retailers ...

Raising private equity? Seven questions to ask your investment banker—before you hire them.

What entrepreneur wouldn’t jump at the opportunity to have an investment bank introduce their company to a hundred plus potential investors or acquirers? Me. And here’s why. Last February a consumer company was searching for investors… The company had $15 million in revenue and hired a boutique investment bank that specializes in the consumer and ...

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10 Reasons Investors Pass… And, Ways to Enhance the Odds of Raising Capital

 By: Andrew Whitman This editorial comes to us from Andrew Whitman, Managing Partner at 2x Consumer Products Growth Partners. 2x Consumer Products Growth Partners joins with founders and management of emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise. Representative investments include Beanitos, MegaFood, Orabrush, Tasty Bite and Wellness. Entrepreneurs often ask why investors, and more ...