The (Sometimes Surprising) Ingredients Linked To Food Product Success

Using Helio, we performed analyses across a variety of food and beverage brands to see which individual ingredients may ultimately be to linked to a product’s popularity.

Influencer Marketing for Emerging Brands [webinar]

Trying to navigate the world of social media to grow your brand? Looking for ways to reach your target customer? In this webinar, we discuss: *Why as an emerging brand you should work with influencers *What to consider when deciding on an influencer and how to make the most of these partnerships *The impact you ...

Why Automation is the Future of Private Investing

There is no question that systematic investing plays an important role in the public equities markets: Quant trading strategies now encompass 27% of all U.S. stock trades by investors, up from 14% in 2013. Even investors who have become well known for taking a traditionalist approach, such as Bill Miller and Paul Tudor Jones, now rely on artificial intelligence ...

Brain vs. Brawn in Quantitative Private Equity Investing

CircleUp's data science team has the task of pioneering a completely new approach to an industry, while using an ever-evolving set of tools.

CircleUp25: Announcing the 2017 Winners

This marks the fifth year of CircleUp25, our awards recognizing the most innovative consumer and retail brands of the year. CircleUp25 is decided on by our expert judges and Helio, CircleUp’s internal data science platform for evaluating consumer brands. The competition was more fierce this year than ever before due to so many inspiring finalists. This year, ...

Introducing CircleUp Credit Advisors

 By: Asher Hochberg  Today we’re excited to announce the launch of CircleUp Credit Advisors, a new affiliate of CircleUp that provides consumer product businesses with the working capital financing they need to grow and thrive. The Cash Crunch Problem Since launching CircleUp in 2012, we’ve had the opportunity to work with hundreds of quickly growing consumer ...

CircleUp25 Alumni: Where Are They Now?

CircleUp25 is now in its fifth year—with winners to be announced on August 2nd. Over this time, we’ve evolved the program, added judges, adjusted the qualifications and nominations process and incorporated Helio, our internal data science platform for predicting the future business success of CPG brands. One thing that’s remained constant is, of course, our focus ...

When Will the Robots Take Over Venture Capital?

In public market investing, the robots have taken over -- and in many ways, that’s a good thing. When will private company investing follow suit?

Raising Money + Lessons from 1000 Founders – Steven of CircleUp

Our own Steven Vigilante was on Food Startups Podcast to discuss the process of sourcing and evaluating innovative, early-stage brands and coaching entrepreneurs through the fundraising process at CircleUp. Give it a listen for his take on: The fallout from Amazon’s purchase of Whole Foods An 18 billion dollar shift from large brands to small ...

The ROI of Surprise and Delight

 By: Ryan Williams About a week ago, I ambled into my building’s cluttered mailroom after a busy day to find my name on two unexpected boxes. Onto the elevator and up to my mailroom size Brooklyn apartment they went. I took my key, sliced open the first box and… I’d forgotten about a silly Twitter exchange ...