Tag: Featured Content

Founder Feature: Paul Voge, CEO & Co-Founder of Aura Bora

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is part of a series we have created to help amplify the voices of our diverse community of entrepreneurs. CircleUp ...

Founder Feature: Flex Co. Founder Lauren Schulte Wang on Choosing Love Over Fear

CircleUp’s Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This post is the first in a series we have created to help amplify the voices of our diverse community of entrepreneurs. ...

Quickstart Marketing Guide to iOS 14.5 for Consumer Brands

Inner Circle is a community for entrepreneurs at high-growth, private consumer brands to learn, grow and connect. Brands can join Inner Circle for free, gaining access to resources, insights, and online experiences. This article will highlight takeaways from our community event, Inner Circle Live: Learnings from iOS 14.5. The rollout of iOS 14.5 and Apple’s ...

Supply Chain Issues – What You Need to Know

Supply chain issues: the topic seems to be making headlines almost daily, and you likely have experienced them in one shape or another, as either an operator or a consumer, in the past year. But what are they actually, how long will they continue, and what are the potential risks for consumer goods businesses?  Where’s ...

Preparing for Black Friday & Cyber Monday 2021

The “5 day weekend” in late November that contains Thanksgiving, Black Friday, and Cyber Monday (sometimes referred to as BFCM) is a massive opportunity for consumer brands to drive sales. Given the importance of this period for consumer brands, we dove into trends from years past, including last year’s COVID-affected BFCM to share our findings ...

Why We Are Investing Three Spirit – Putting Some Spirit in Non-alcoholic Spirits

The non-alcoholic spirit market has been growing rapidly, but leading brands lack imagination and spirit. They mostly mimic the taste of and appearance of alcohol, with varying degrees of success. They emphasize what they are taking out of a drink rather than what they are putting into one. Meeta Gournay, Tatiana Mercer, and Dash Lilley, ...

Announcing the New Inner Circle

A community of resources and engagement for entrepreneurs Our Mission at CircleUp is to empower entrepreneurs with the funding and support they need to thrive. We believe it isn’t enough to just provide funding, but that support should go beyond the initial investment and solve universal problems fast growing companies face. We’ve heard consistent feedback ...

Why Los Sundays is the spirits brand of 2021!

Today, we are excited to announce our investment in Los Sundays Tequila, a premium tequila company building a brand that targets the modern millennial, focusing on engaging consumers both on-premise, in-stores and online.  Founders Mitchell Hayes and Oliver Williams alongside their all female marketing team of co-founders have done an exemplary job building a unique, ...

Top 8 purchase criteria for vegan cheese…and how it still falls short

Once the butt of culinary-minded jokes, the rise of vegan or plant-based foods has become one of the defining consumer packaged goods (CPG) trends of the last decade. While vegan-lifestyle staples have always been popular among  the self-aware, animal ethicist set, the recent unflagging momentum of this craze is largely due to (1) growing awareness ...

Why We Invested in Serenity Kids: Fastest Growing Baby & Toddler Foods Brand

It is powerful when a founder’s personal journey and company mission are aligned. It can create a passion and drive to win that is compelling. That combination is what helps make a business successful, and what we are looking for at CircleUp Growth Partners. We found exactly those characteristics with Joe and Serenity Carr at ...