Adaptogens, non-toxic plants that are believed to alleviate stressors, have seen a rise within food, beverage and beauty products as consumers become increasingly aware of the benefits of natural wellness.
Above, we can see the growth trend in brands we found in Helio that use adaptogens in their products. As a result of the growth in adaptogen awareness, we see an emerging interest among consumers in adopting adaptogens into their daily coffee rituals in the form of Mushroom Coffee.
Using Helio, we compared organic traffic growth in the overall coffee category to the brands that specifically use mushroom in their coffee ingredients. We are interested in seeing what other brands are innovating on the adaptogen trend and the forms they take!
Interested in additional Helio Highlights? Check out Convergence of Food & Beauty.