When Raising Capital Online, The Gender Gap is Shrinking

One of the best-documented phenomena in the financial world is the “gender gap” — especially when it comes to raising capital for a small business or startup. Historically, women have been much less successful than men at securing investors for their businesses, whether from a bank or venture capital firm. While women own nearly a ...

Design Matters: Why KOR Water Spent Years Perfecting the Humble Water Bottle

Beautiful, enduring design is everywhere. The Coca-Cola bottle, Chuck Taylors, and Le Creuset’s dutch oven all have it. No matter who you are or where you’re from, you’ve probably held at least one of those items in your hands — or one of the many, many knock-offs. Despite constant innovation in packaging, shoes, and cookware, these classic designs have ...

CircleUp Funded: Whole Life Pets’ Pursuit of the Highest Quality, Best Tasting, Safest Pet Treats on Earth.

By: CircleUp John Gigliotti was in the pet food business as a retailer long before the devastating pet food recalls of 2007; but it was those horrifying recalls that motivated him to act. He realized that while options were long in the pet food business, trust was short; pet owners yearned for a transparent and ...

The Goodwell Company: Cleaning up (and open-sourcing) the $5BN oral care industry

By: CircleUp What’s a product that the majority of people use every day, that can be made more sustainable and environmentally friendly? The founders of The Goodwell Company, Patrick Triato and Aaron Feiger, asked themselves this question as they ruminated over their next business venture. The answer they came to: the humble toothbrush. Oral care is ...

How to Launch (And Scale) Your Brand in Whole Foods Market

 By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most ...

How HYLETE Sells Athletic Apparel Without Limits (or Retail Stores)

By: CircleUp The very nature of cross-training apparel presents numerous design challenges. Creating clothes that fit a variety of different body shapes is tough enough, designing for a variety of body shapes as well as the wide array of movements functional fitness employs is another level entirely. But for companies willing to make the leap, ...

With Green Zebra Grocery, Lisa Sedlar and team are rethinking the modern convenience store.

The concept for the 20-minute neighborhood is simple: you should have just about everything you need within a twenty minute walk or bike ride. And though this idea has recently spread to other cities, states, and even countries, Oregon’s largest city is serious about it. By 2030 Portland wants to turn 90% of the city into 20-minute neighborhoods. ...

In Pursuit of Retail Hyper-Growth: Protein for Pets’ Ambitious Plan to Build the Trader Joe’s of Pet Food

By: CircleUp Stroll the aisles of the nearest pet food store and, regardless of whether it’s an independent, neighborhood joint or a massive chain, you’ll notice the store invariably stocks all the food by brand, rather than by ingredient, type, or need. It’s a strange method of stocking that clearly values manufacturers over consumers, a ...

Healthy Gelato? Why Adrian Pace Left Wall Street to Become a Gelato Maestro

By: CircleUp The branding challenge for Forte Gelato, a maker of all-natural, high-protein gelato, is an unusual one: the product may be perceived as simply too good to be good for you. Today’s consumers are rightfully suspicious of big claims, particularly when it comes to “healthy” snacks. Though ice cream is still a $10 billion ...

REDWOOD: The Small Brooklyn Creative Agency That Wants to Change How Consumer Brands Get to Market

By: CircleUp For Zak Normandin, leaving the brand he founded, Little Duck Organics, wasn’t an easy decision. “I was at a point where I had diluted myself (equity-wise) out of the company. I looked three years into the future and realized the best decision was to move-on and start something new.” Normandin founded Little Duck in ...